Our team.
Flo Krause
Born and raised in Berlin, Germany, Flo discovered his entrepreneurial spirit in Malta in 2017. Since then, he has worked for several companies, played a part in a successful exit, and helped many teams automate their workflows.
By 2021 he was already deep into automations with Make.com and one of the first to adopt AI. His expertise lies in online marketing, and his main goal is to help companies use their time more efficiently and free up their employees to focus on what really matters.
His dream: Own a lakehouse
His motivation: Remove the fear of AI from employees and show what’s possible
For companies: Be smarter with your money and focus on areas that create real value for the business and its users
Certificates.
About Flo’s carrer.
Florian’s carrer started as a Fitness and Health Coach back in Germany. After running 2 Gyms in a young age, he gained his first experience managing people.
After travelling the world he decieded to stay in Malta for a few years to learn english and find a profession he loved to do.
From 2017 until today, this is his carrer:
2017 - 2020: Affiliate Marketing Manager at KaFe Rocks
What did he achieve?
Managing 200 accounts for the core market in Latam, Spain and Germany
Increased the revenue for all of these markets by 75%
Onboarded 150+ new Partners
2020 - 2022: Product Manager at Startdowns
What did he achieve?
Established a product-first
culture
Optimized processes and
collaboration between devs,
SEO and design teams
Launched 4 new Markets
Driving AI/automation innovation throughout the company
2022 - 2023: COO at Digital World
What did he achieve?
Increased profitability by 10%
YoY
Implemented a lean company
culture
Maintained a 90% retention rate
over a two year period through
strong, supportive leadership
Contributed to an successful exit for €35m
2024 - present CEO at UpShift Media LTD.
What did he achieve?
Generated 600.000€+ in
revenue with a 75% EBITDA
margin
Generating 800+ organic leads
Increased efficiency by 40%
with AI automations